Manuela Farinosi (University of Udine, Italy) and I have a new article out in Celebrity Studies: “Disabled influencers on Instagram: exploring digital celebrity and marginalised identities” (part of a special issue on Social Media Influencers edited by Rebecca Feasey). Here below is the abstract and you can access the full-text article at this link (if you can’t access it through your library and need a free copy, please just reach out and I’ll be glad to share one with you).
This article illuminates the nexus of social media, celebrity, and marginalised identities by examining the phenomenon of disabled influencers. Since the late 2010s, disability representations in media, culture, and public discourse have increasingly moved away from stigmatising stereotypes. Disabled influencers have emerged as new voices in this landscape but, so far, exploration of their work has been limited. To address this gap, this study explores how 15 diverse fashion influencers with visible impairments address disability in their personal brands, whether they frame themselves as advocates for disability rights, and investigates their relationships with both followers and commercial brands. Through a content analysis of one year worth of Instagram posts (N = 1,429) and profile information, we outline the strategies these influencers use to make disability central to their online personas, explore their multi-layered relationship with brands, identify their distinct but somewhat limited voice in disability advocacy, and highlight their engagement strategies with digital publics. Drawing on disability and celebrity scholarship, this work provides insights on how the use of participatory platforms like Instagram intersects with the changing demands and expectations of celebrity, generating both opportunities and constraints for traditionally marginalised groups.
The double special issue of Communication & Sport I co-edited with Dan Jackson (Bournemouth University), Emma Pullen (Loughborough University), and Mike Silk (Bournemouth University) is out! We’re very proud to include thirteen top-notch articles that discuss the nexus of communication, sport, and social justice as it relates to race, gender, disability and more in this double special issue. In the introductory article, we sketch out an ambitious agenda for this nascent field of inquiry and hope this will help foster innovative intellectual pursuits at the crossroads of scholarship, practice, and activism.
I’m delighted to share my latest open access article
My latest article “Using the Internet to Mobilize Marginalized Groups: People with Disabilities and Digital Campaign Strategies in the 2016 U.S. Presidential Election” was recently published in the International Journal of Communication. This article discusses how the 2016 campaigns – particularly Hillary Clinton’s – tried to engage with the disability community online and draws key lessons about the inclusion of people with disabilities and other minority groups in digital election strategy planning. The full paper can be accessed freely
My latest article is just out in the Australian Journal of Political Science. “
I am thrilled to share the publication of a new single-authored article in the journal Public Relations Inquiry. The article, titled “Crowd-Sourced Advocacy: Promoting Disability Rights Through Online Storytelling,” examines the emergent promotional tactic of creating protest counter-narratives by aggregating personal stories collected from supporters of online disability rights networks. The content, potential efficacy, and implications for those involved are reviewed. This article is part of a special issue on promotional cultures and PR that includes research presented at the “Powers of Promotion” 2016 ICA Pre-conference in Tokyo. To access the full article, click