“Mobilizing Personal Narratives: The Rise of Digital ‘Story Banking’ in U.S. Grassroots Advocacy” is a brand new article by myself, Bryan Bello (American University), Michael Vaughan (Weizenbaum Institute) and Ariadne Vromen (University of Sydney) that was recently published in the Journal of Information Technology and Politics. In this piece, which is part of a larger project on the recent evolution of digital storytelling in grassroots advocacy in both the U.S. and Australia, we offer the first definition and critical evaluation of digital story banking techniques that are increasingly popular with advocacy groups in the U.S. For a brief summary and little teaser on the full article, check out this post on the AU Center for Media and Social Impact’s blog.
Here is a copy of the abstract; for a full copy of the article click here or, if you need an open access pre-print copy, please get in touch directly:
This article interrogates digital “story banking,” a storytelling practice that has become increasingly popular among U.S. grassroots advocacy organizations. Through the examination of LinkedIn data and in-depth interviews with story banking professionals, this technique emerges as the centerpiece of the growing institutionalization, professionalization, and datafication of storytelling in progressive advocacy. Following the 2016 election, political crisis and an increasing awareness of changing information consumption patterns promoted story banking diffusion. Story banking ushers in the era of stories as data and political story on demand. Yet, political constraints currently limit story banking to a reactive approach based on news monitoring, algorithmic shortlisting of stories, and audience testing. Furthermore, an unresolved tension has emerged between the growing centralization of storytelling functions and the participatory potential of crowd-sourced story banks. The implications of these trends for progressive advocacy organizations and the groups they aim to represent are considered.
I am thrilled to share the publication of a new single-authored article in the journal Public Relations Inquiry. The article, titled “Crowd-Sourced Advocacy: Promoting Disability Rights Through Online Storytelling,” examines the emergent promotional tactic of creating protest counter-narratives by aggregating personal stories collected from supporters of online disability rights networks. The content, potential efficacy, and implications for those involved are reviewed. This article is part of a special issue on promotional cultures and PR that includes research presented at the “Powers of Promotion” 2016 ICA Pre-conference in Tokyo. To access the full article, click here.
This article sheds light on the emergent advocacy technique of building policy counter-narratives by crowd-sourcing, organizing, and disseminating personal life stories online. Focusing on the case of disability rights groups in the United Kingdom, this article uses qualitative in-depth content analysis to examine 107 blog posts containing personal disability stories published in 2012–2013 by two anti-austerity groups. Although each of these groups managed its blogs differently, with one carefully curating stories and the other publishing crowd-sourced narratives without any form of editing, they generated virtually identical counter-narratives. These accounts challenged the dominant news narrative that presented disability welfare claimants as ‘cheats’ and ‘scroungers’. They did so by retaining the overarching structure of the dominant narrative – which functioned as the de facto coordinating mechanism for the crowd-sourced counter-narrative – and replacing its content with three alternative arguments drawn from personal life stories. The implications of this new advocacy technique for disabled people and other marginalized groups are discussed. This includes considerations about the development of a form of story-based advocacy that is both effective and respectful of the people who ‘lend’ their lived experiences for advocacy purposes. This article concludes by highlighting the need for research to investigate whether the new voices that emerge through these processes are ‘being heard’ and can successfully re-frame public discourse about sensitive policy issues.
I am excited to present a paper on “Crowd-sourced Disability Storytelling, Mobilization and the Problem of Being Heard” at this year’s ICA pre-conference on Media Justice: Race, Borders, Disability and Data. This event brings together international scholars, activists and policy practitioners to discuss the role of media in the emergence and/or repression of new voices and the representation of minorities. A detailed program is available here.
Media Justice will take place at the Sherman Heights Community Center, 2258 Island Avenue, San Diego on Thursday May 25th between 9:00am – 5:00pm.
There is no cost to participate in this event but registration is essential. To register, click here.