“Mobilizing Personal Narratives: The Rise of Digital ‘Story Banking’ in U.S. Grassroots Advocacy” is a brand new article by myself, Bryan Bello (American University), Michael Vaughan (Weizenbaum Institute) and Ariadne Vromen (University of Sydney) that was recently published in the Journal of Information Technology and Politics. In this piece, which is part of a larger project on the recent evolution of digital storytelling in grassroots advocacy in both the U.S. and Australia, we offer the first definition and critical evaluation of digital story banking techniques that are increasingly popular with advocacy groups in the U.S. For a brief summary and little teaser on the full article, check out this post on the AU Center for Media and Social Impact’s blog.

Here is a copy of the abstract; for a full copy of the article click here or, if you need an open access pre-print copy, please get in touch directly:

This article interrogates digital “story banking,” a storytelling practice that has become increasingly popular among U.S. grassroots advocacy organizations. Through the examination of LinkedIn data and in-depth interviews with story banking professionals, this technique emerges as the centerpiece of the growing institutionalization, professionalization, and datafication of storytelling in progressive advocacy. Following the 2016 election, political crisis and an increasing awareness of changing information consumption patterns promoted story banking diffusion. Story banking ushers in the era of stories as data and political story on demand. Yet, political constraints currently limit story banking to a reactive approach based on news monitoring, algorithmic shortlisting of stories, and audience testing. Furthermore, an unresolved tension has emerged between the growing centralization of storytelling functions and the participatory potential of crowd-sourced story banks. The implications of these trends for progressive advocacy organizations and the groups they aim to represent are considered.