The Google Voter: New Article in Information, Communication & Society

Earlier this month, the journal Information, Communication & Society published the paper “The Google Voter: Search Engines and Elections in the New Media Ecology,” of which I am the lead author. This article, which can be accessed freely on the journal’s website,  discusses some of the main research findings from the VoterEcology project, on which I collaborated with Profs. Andrew Hoskins (University of Glasgow) and Sarah Oates (University of Maryland, College Park), as well as Dr. Dounia Mahlouly (King’s College, London). The paper fills an important gap in our understanding of contemporary information-gathering practices and media environments that surround elections, focusing on the use of search engines by voters in the U.S. and the UK. While search engines remain the primary channel for citizens in these and other democratic countries to engage with election-related information online, there is a dearth of research about the implications of this practice. This paper combines Google Trends data with the analysis of news media coverage to shed light on the opportunities and drawbacks generated by search engine use in elections and reflects on the need to develop innovative methodologies capable of exploring the new media ecologies that are emerging from the interaction of novel and more established forms of media.

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