My latest article “Using the Internet to Mobilize Marginalized Groups: People with Disabilities and Digital Campaign Strategies in the 2016 U.S. Presidential Election” was recently published in the International Journal of Communication. This article discusses how the 2016 campaigns – particularly Hillary Clinton’s – tried to engage with the disability community online and draws key lessons about the inclusion of people with disabilities and other minority groups in digital election strategy planning. The full paper can be accessed freely here.
Here’s the abstract:
It is important to understand the implications of online election campaigning for groups that have been marginalized in politics. To this end, this article discusses a focus group study on digital campaigning in the 2016 U.S. presidential election with voters with a wide range of physical, mental, and communication disabilities. Digital campaigns can deepen or curtail opportunities for people with disabilities to be active citizens. Participants in this study had high expectations to learn about the candidates through new media platforms, particularly Google and YouTube. However, the 2016 campaigns seemed to struggle to understand Americans with disabilities as an emerging online constituency. This mismatch between demand and supply in online election communication is discussed with a view to illuminating the sociotechnical foundations of digital campaigning and its effect on political participation among citizens with disabilities. There are important opportunities for digital mobilization and inclusion here, but their realization is dependent on a cultural shift that values people with disabilities as full citizens.