Surprised by the result of the 2015 UK General Election? Find out what happened behind the scenes in a new report published by Bournemouth University’s Media School together with the Political Studies Association. “UK Election Analysis 2015: Media, Voters and the Campaign” can be found here. It was edited by the indefatigable Dan Jackson and Einar Thorsen, and includes contributions from 91 UK academics in the fields of communication, media studies, journalism, and political science. I contributed an overview on the UK Independence Party (UKIP)’s popularity ratings among British Google users prepared together with Paul Reilly at the University of Leicester. This considers the rise of UKIP as a popular (and populist) “brand” among wired voters (and non-voters).