I recently presented on behalf of the VoterEcology project team at a knowledge-transfer event organised as part of the Google Data Analytics Social Science Research programme. Here we talked with Google and ESRC representatives about the challenges and opportunities involved in using Google Trends for social science research, as well as ideas for further work in this area. Given the relevance of internet search trends for political communication scholarship and practice, we thought it would be useful to share the report we prepared for this event on the project’s website. This aims to be as jargon-free (in and of itself an accomplishment for a bunch of academic people!) and user-friendly as possible, and includes examples from all the four country case studies explored in the research (the U.S., the UK, Italy and Egypt).
To download a copy, click here.