Did you notice the Paralympics on TikTok this year? You weren’t the only one! I enjoyed writing a short piece on the International Paralympic Committee’s bold and effective (though somewhat controversial) social media strategy, which made a big splash, got people talking about disability, and created a permission structure for athletes to engage in media advocacy. You can read more about this in this fabulous (and free!) report on the Paris Olympics, Paralympics, Media, and the Politics of Sports with contributions from over 100 leading experts.