The paper I proposed for the 2014 American Political Science Association’s Political Communication Section Pre-Conference was accepted as part of a panel on methodological innovation in political communication research put together by Laura Roselle of Elon University. This work discusses the methodology that myself and colleagues at the University of Glasgow and the University of Maryland devised in order to compare online search trends in elections to relevant news coverage on ‘traditional’ media outlets as part of the on-going Voter Ecology project. My presentation will touch upon all the case studies involved in the project (the U.S., the UK, Italy and Egypt) and provide a detailed overview of the different roles performed by search engines in different electoral contexts. I look forward to being back in Washington, DC for this conference, having spent several months there in 2011 doing fieldwork for my PhD. The pre-conference will take place on Wednesday Aug. 27th at George Washington University’s School of Media and Public Affairs. The programme can be found here.